Today’s era of digital transformation has rendered irrelevant the notion that business ethics only matters to businesses alone. A new business ethic is being formed. Along with it also born is the structure of parties who should comply with it, as well as the process and expected results from the compliance.
“Digital technology development has enabled companies to offer products ‘contextually’ based on location, time, cognitive condition, emotion, and preferences of the targeted customers. Therefore, customer education must be among the top priorities.” – Prof. Sammy Kristamuljana, PhD.