Dr. Harriman Samuel Saragih, S.T., M.M.

  : BSD (021) 305 50 500 ext 2795
  : PMBS Building 7th Floor, BSD

Parttime Manager MM Program Universitas Prasetiya Mulya

Research
Awards and Honour
Activities
About
Research

RESEARCH INTEREST

 Dr. Saragih's research addresses how various entities in the music business markets discover, create, deliver, and capture value. What are aspects that trigger or inhibit music producers to collaborate with communities? How could consumers co-create value with music communities or cultural activists? How should event managers entice consumers to participate in the co-creative platform? Some of the approaches he used were Qualitative Case Research Method, Case Study, Design of Experiments, and Structural Equation Modelling. Harriman is also interested in developing factual case studies from companies in Indonesia as an emerging market with his students, which can be used as a discussion material for his class in both undergraduate and graduate studies.

 


 

From Co-Discovery to Co-Capture: Co-Innovation in the Music Business

International Journal of Innovation Science. (2019). Vol. 11 Issue 4. Emerald Publishing UK. Author: Saragih, H.S., Simatupang, T.M., Sunitiyoso, Y.

Increasing Public’s ValueAction on Climate Change: Integrating Intelligence Analytics to Edge Devices in Industry 4.0

Poster presented in Student Research Expo (2019), Technische Universität Dresden, Germany. Author: Fauzi, M.A., Saragih, H.S., Dwiandani, A.

Co-innovation Processes in the Music Business

Heliyon (2019). Vol 5 Issue 4. Elsevier Ltd. Author: Saragih, H.S, Simatupang, T.M., Sunitiyoso, Y.

GMF Aero Asia: Aiming for the Middle East Base

Emerald Emerging Markets Case Studies (2019). Emerald Publishing. Author: Saragih, H.S. & Sinaga, F.

Co-Creation Experiences in the Music Business

Journal of Management Development (2019). Vol. 38(6), pp: 464-483. Emerald Publishing. Author: Saragih, H.S.

Views of Indonesian Consumer towards Medical Tourism Experience in Malaysia

Journal of Asia Business Studies. Emerald Publishing. Author: Saragih, H.S.

Co-innovation: a review and conceptual framework

International Journal of Business Innovation and Research (2018). Vol 17(3), pp: 361-377. Inderscience. Author: Saragih, H. S., & Tan, J. D.

Multi-Actor Innovation in the Music Industry: A State of the Art Review

International Journal of Innovation Science (2018). Vol 10(4), pp: 430-453. Emerald Insight. Author: Saragih, H. S., Simatupang, T. M., & Sunitiyoso, Y.

Critical Success Factors of Recording Studio in Indonesia

Asia Pacific Journal of Marketing and Logistics (2017). Vol 29(3), pp: 686-699. Emerald Publishing. Author: Saragih, H. S.

Awards and Honour

Certification:

Internal Auditor, UGM Certified

Sertifikasi Dosen Ministry of Research, Technology and Higher Education Indonesia

Inpassing Penata Muda Tk. 1, Golongan III/b Ministry of Research, Technology and Higher Education Indonesia

Jenjang Jabatan Akademik: Asisten Ahli Ministry of Research, Technology and Higher Education Indonesia

A1 Scuba Diver CMAS - World Underwater Federation

Association:

Member, International Association of Innovation Professional

Member, British Academy of Management

Member, The CASE Journal

 

Educational Background:

Institut Teknologi Bandung (ITB) (PhD, Cum Laude, Management Sciences)

Universitas Bina Nusantara (Master of Management, Business Administration)

Institut Teknologi Bandung (ITB) (Bachelor of Science, Engineering Management)

Activities

Teaching:

Integrated Marketing Communication
Marketing Management, Strategic Marketing
E-Interactivity & Social Media
Project Improvement
Marketing Research
Consumer Behaviour
Integrated Marketing Communication

Professional Experience:

Editorial Advisory Board in International Journal of Innovation Science, Emerald Publishing UK

Reviewer in International Journal of Innovation Science, Emerald Publishing UK

Reviewer in Journal of Research in Marketing and Entrepreneurship, Emerald Publishing UK

Reviewer in Journal of Management Development, Emerald Publishing UK

Reviewer in Arts and the Market, Emerald Publishing UK

Reviewer in International Journal of Event and Festival Management, Emerald Publishing UK

Reviewer in Heliyon, Elsevier

About

Harriman is an Assistant Professor in Prasetiya Mulya Business School. He serves as Program Manager for Bachelors in Branding Studies. He also teaches Strategic Executive MBA, serves as Associate Consultant in Executive Learning Institute, and Consultant in BVDI Prasetiya Mulya. He received the BPPDN Scholarship from the Indonesian Ministry of Research, Technology and Higher Education. He is an Editorial Board Member in the International Journal of Innovation Science. He is a Ph.D. candidate in School of Business and Management, Bandung Institute of Technology.

His primary research interests are in the field of qualitative marketing, collaborative innovation, creative industries, and consumer behavior. His articles have been published in the Emerald Emerging Markets Case Studies, Heliyon, Journal of Asia Business Studies, Journal of Management Development, International Journal of Business Innovation and Research, Asia Pacific Journal of Marketing and Logistics, and International Journal of Innovation Science. He has refereed papers in International Journal of Innovation Science, Journal of Research in Marketing and Entrepreneurship, Journal of Management Development, Arts and the Market, and International Journal of Event and Festival Management. He has also provided various business consultancies towards Indonesian Government Institutions such as Creative Economies Agency (BEKRAF) and Smart City Planning of Sumedang. He has coached the Indonesian team to earn 6th/24 place in the World's Largest HSBC Business Case Competition.