School of Business and Economics - Universitas Prasetiya Mulya > Dr. Rudy Handoko

Dr. Rudy Handoko

: BSD (021) 304 50 500 ext 2207 Cilandak (021)
: PMBS BSD

Student Development Director Universitas Prasetiya Mulya

Research

Activities

About

Research

RESEARCH INTEREST

Social Entrepreneurship, Integrated Marketing Communication (IMC)

Activities

Teaching:

Marketing Research

IMC

Marketing Management

Marketing Strategy

Consumer Behaviour

Brand Management

Published Writings:

Bagaimana Membesarkan Merek Akuisisi?

SWA. March 13, 2013

Sentuhan Midas Unilever Memoles Bango

SWA. March 13, 2013

Kuliah Sambil Berbisnis

Youth Marketers 2014

Hadapi MEA, Pelaku UKM Perlu Kerja Sama

Republika. Selasa, 20 Mei 2014, 21:52 WIB

Jalan-Jalan, Senang-Senang, Dapat Uang…

Wordpress. November 2015.

Menuju Transformasi UMKM Indonesia

Republika. Selasa, 13 Oktober 2015, 13:00 WIB.

From Hobby to Money

Femina. 8 Dec 2015.

Kreativitas dalam Bisnis Pariwisata

Femina. 9 Dec 2015.

Natal, Jadi Lebih Boros?

Femina. 16 Dec 2015

Usaha Mikro Kecil Masih Butuh Pendampingan

SWA. June 11, 2015.

6 Tip Menjadi Konsumen Cerdas Produk Kesehatan

Femina. 26 Oct 2016.

Komunitas TDA PEKANBARU 4.0, Nobrol Asyik tentang Bisnis

Absilo.

Prasmul Bangun Empati Mahasiswa Lewat Bisnis Sosial by Arie Liliyah

SWA. September 29, 2016.

Co Promotion PicMix Lewat Kampanye #CNABRINGSYOUHOME

Majalah Mix Desember 2016, halaman 37

Jangan Takut Memulai Bisnis

Harian Bisnis Indonesia weekend, Minggu 8 Januari 2017, halaman 5

Conference, Talks, Speaking, Engagements and Profesional Experience:

Conferences Proceeding:

Social Interaction and Interned-based Communication: Symbolic Interactionism Approach on Internet Use in Indonesia

Proceeding, The Second International Graduate Student Conference on Indonesia, Yogyakarta, November (2010). Author: Rudy Handoko.

Talks, Speaking, Engagements and Profesional Experience:

2018:

As a Speaker: "Communication 101" (Prasetiya Mulya Business School)

As a Speaker: "Pop Up Market 2018 x Tokopedia "Pop Up Soiree"" (Jakarta)

2017:

As a Speaker: "Workshop Research and Development Student Board 2017/2018: " Speak with Data"" (Prasetiya Mulya Business School)

As a Speaker: "How to Communicate Better" (Prasetiya Mulya Business School)

As a Speaker: "Seminar tunggal Inspiring Business Talk Prasetiya Mulya and Pertamina Lubricants: Surviving Iwo Jima War in Lubricant Market" (Prasetiya Mulya Business School)

2016:

As a Participant: "International Conference on Tax, Investment and Business" (Jakarta)

About

Dr. Rudy Handoko act as Vice Dean, Student Affairs and Alumni Engagement at Universitas Prasetiya Mulya. He earned his MBA Business Administration and Management Degree at University of Western Sydney and Doctor, Communication degree at Universitas Indonesia. Specialised in Marketing, Dr. Rudy Handoko has broad knowledge about Marketing Strategy, Marketing Communication, and Market Research. He loves to share his experiences to others, becoming a speaker, such as Pop Up Market 2018 x Tokopedia and supervisor in Universitas Prasetiya Mulya for non-academic activities