Dare to Challenge the Flow
His intentions and determination were quite simple, this Prasmul Business Bachelor Graduates wanted to change the culture of the people at that time who considered the world of men's hair trimming to be lacking in aesthetics, hygiene and service. Emyr said, "Initially we planned to change people's thinking about barbershop. We want to create a classy barbershop image. Modern place, quality service and affordable price, "Emyr is also sensitive to the changes that occur. He feels that even men need to maintain their appearance. This is what convinced him that this business was not a seasonal business. "When viewed from the core, this business is essentially a haircut business. The resource will never run out and everyone needs a haircut. Plus, now men also want to look sharp in the eyes of others. "
So that in 2012, Emyr and his cousin Triputra Salim succeeded in presenting Barberbox, which is a barber business that dares to break culture by promoting the modern character of gentleman, classy quality and affordable prices. Back in those days, the barbershop business was still dominated by a number of old players with the parent market target of "2012 is arguably not yet having competitors who are head to head, because the old target players are different. We dare to come up with the concept of modern barbershop, want to grab the barber market for young people, "he added.
Learn a lot and teach
Thanks to the learning from Prasmul, Emyr is very concerned about the branding of his business. He learned that to introduce the concept of the new generation of Barbershop to ordinary people it is necessary to have a strategic campaign drive to show the character of Barberbox. We give insight to followers such as how to be a gentleman, how to have a good manner, "Alumni Prasmul added," We have even made a free haircut campaign for women, simply because that's how gentleman treat a woman. "
The success of Barberbox has brought other businessmen to open forms of similar businesses. Even so, Emyr and Putra always directed The Box Team to not be upset by the competition. They focus on moving ahead of competitors, so that in the 6th year there are already 9 Barberbox branches spread across Java, Bali and Sumatra. Asked about the secret in expanding his business, Emyr answered wisely "This is the work of teams that always work based on targets and goals. We have work ethics that are always maintained, management of menpower at Barberbox is maximized for productive, effective and efficient work. All our teams work happy. Maybe there are advantages. "
In running Barberbox, he admitted that it was not infrequent and not only profitable. However, again thanks to receiving 4 years of lectures at Prasmul, he learned what business means "In Prasmul many are faced with business projects. At the time of the Business Project (BP) my business happened to not work, there it had dropped because the capital was also pretty good. At this point, I got a lecture from Prof. Agus, where he explained that business is not only profitable, failure is part of business, "he explained. He came to the conclusion that the meaning of doing business is about learning to keep a business growing and surviving, even under any circumstances.
In addition to equipping his team, this one Alumnus Prasmul did not forget to equip himself by continuing to explore science. In a conversation at the Barberbox office at that time, a man who likes reading books also claimed to have a habit that he engages every day. "Every day I learn through videos, successful people, do not have business people, but can be inspirational figures, motivators, even religious leaders. From there, I matched the knowledge of the character and the value in me, "he added." For me, learning can be from anyone, even from failed people. Because in my opinion, failure is an expensive experience and always contains a lot of learning in it. "
Fruit of success
Emyr's journey was long. Starting from setting up a business while in college, experiencing failure and learning to rise up, together with The Box Team shifting the haircut culture so that it is more 'up to grade' which eventually produces sweet fruit. And now, modern barberhshop is growing into a new culture that survives.
With his perseverance, the man who turned 25 this year managed several steps compared to men his age. His smart work led him to be chosen as Top Ten Indonesia Youngster Inc. Student Entrepreneur Championship (IYISEC) by SWA Magazine in 2014.
This Prasmul alumnus also had the opportunity to bring his business to flourish in several cities, with branches spread across Senopati, Kelapa Gading, Senayan, Bekasi, Bintaro, Bali, Padang Palembang and Harmoni. From employees who could have been counted on fingers, Barberbox now has almost 100 employees.
In addition to material achievements, Barberbox's success is also interesting to review various national media, such as being included in Kick Andy Metro TV shows, Sindonews, Media Indonesia and much more Barberbox exposure in prestigious media in the country.
Everyone would want to be successful like Emyr, not with the same type of business but with the passion, passion and perseverance he has. Order Emyr for his junior at Prasmul "Start your business today, do what you love, do what you like, and always be passionate about it. Because one day there was a moment where the business could go down and even lose. Focusing on making your business grow and sustain instead of just being stuck in the money game. "In closing, he also added" Keep improving and don't settle. Because there is always a better way to make your customer happy. ”
Interesting isn't it? That's the story of Emyr and the desire to do business that has flowed in his blood. After getting to know Barberbox retainer, it's even more exciting if we get to know more about the advantages of the facilities offered by Barberbox. Wait for the story in the next article!