Your Personal Spa At Home
Si round wangi, which is a Prasmul S1 business child, will give you a more enjoyable bathing experience, more fun, and relax! It's like having your personal spa at home, they said. And the best part is ... it's organic! So there's no need to worry, this treatment product is natural. What are you curious about?
Below is the story of Michael Tanfebro, Chief Executive Officer of MAITH, to ceritaprasmul about the product he was carrying along with his friends at the S1 Business at Prasetiya Mulya University, MAITH:
"The MAITH product idea originated from a trend analysis that we did. Where bathbomb products have a positive trend at U.S. and also European countries since 2013. In its development, in 2015 this product began to enter Southeast Asia and we see an opportunity to become a first mover in Indonesia. But we have to do research that is quite complex because MAITH products are very dependent on the quality of materials and environmental conditions which are of course very different from European and American countries. The name MAITH itself comes from Portuguese which means goodness or goodness, the philosophy of this name is to have a positive impact on every consumer, the environment, and also can broadly increase the trend of beauty products from within the country, "Michael said.
"The main advantage of MAITH is a different skin care experience with other products. We provide a fun and relaxing experience that can have a positive psychological impact on consumers. This is what other beauty products don't have. We are also incorporated in the Indonesian Organic Community which shows that our products are natural and natural. MAITH superior product:
- Bathbomb: IDR 50,000
Footbomb: Rp. 20,000 (Jasmine, Orange, Vanilla, Lemon Grass, Sweet Malaya)
Bathbomb: IDR 60,000 (Premium)
Footbomb: Rp. 25,000 (Premium) Oat, Milk, Green tea
"After 5 months, we have managed to reach more than 500 consumers. Testimony given varies, but some tests can be used as an evaluation of improving performance and service to consumers in order to increase brand loyalty. So far, customers have a positive response to MAITH products. However, customers still demand MAITH to be more varied and create several complementary tools to complement their skin treatment, "Michael said regarding their product testimonials.
So, since there hasn't been much going into this market in Indonesia, what's the biggest challenge for MAITH? ”The main challenge of the MAITH business is in terms of product manufacturing and market penetration. MAITH products are very difficult to apply in hot and humid countries so we need to adjust the recipe in every weather condition. The second is in educating the market about products that are not yet common in the community. This is then the reason for MAITH to always hold bazaars (9 times in 4 months on the Business Development stage), because we want to educate our market and show directly what the benefits of MAITH products are ”
So what is MAITH's hope for the future?
"MAITH's main target in the future is to become one of the beauty products known to the public at large. We also target to get investor funds that can be used to develop production sites and marketing facilities. It starts with forming a skin care habit using bathbomb products. Then this consumer behavior will create a market development so that the market of MAITH can be more sustainable and long-term. Some future MAITH plans are:
Co-branding (MAITH Teen)
Cooperating with Go-Glam from Go-jek
Working with various women's and beauty communities
Cooperating with a hotel in Tangerang ”
Wow, it really seems like I feel a different sensation of bathing with MAITH. If you are also interested, you can buy MAITH products online and offline at:
Salon Mizura Fumi (All branches in Jakarta), Queen BSD Salon
Wow, it turns out that MAITH has also won various awards such as the award at the 2016 Blidz event in the category of Best Business Development Personal Accessories and Beauty Products. Can you tell me what courses in Prasetiya Mulya are really helpful in running your business?
"Almost all subjects in Prasmul are useful for this business. But there are a number of subjects that must be considered very much for the foundation of success in the early stages of business development. Among others are:
IT for business courses: where MAITH is very utilizing IT and social media that help increase awareness of MAITH. Then the Marketing Management course: where MAITH conducts marketing techniques that are different from other products and based on a consumer perspective.
In addition, courses are Financial Management, Operation Management, and
HRM is also very useful for running this business.
The MAITH team won the Best Business Development Personal Accessories and Beauty Product category at the 2016 Blidz event.
Continue to succeed for MAITH! Hopefully more and more people will feel and be happy with the pleasure of bathing with MAITH
Source: Cerita Prasmul