Petale, Being Healthy Isn’t Always Boring
"We want to spark a new trend for the young. They should not just look for good stuff to photograph it; they need to be concerned with their health."
Drinking tea from leaves is ordinary stuff, but what if the tea comes from flowers. Undergraduates from class of 2016 of Universitas Prasetiya Mulya saw it as a business opportunity and came up with Petale Tisane. Offering refreshing beverages made of flowers and fruit mixtures, Petale Tisane was among the tenants of Pop Up Market 2018.
These students recognized Indonesia's rich potential for herbs and spices. Their Petale distils flowers using a rare technique known only by the few. They then combine the concoction with real fruit and brews its flowers separately. The process, if rather complicated, enriches the taste and maintains the freshness.
Petale has a unique concept: each drink must come in an inviting colour derived from brewed flowers, to be presented in red, blue or purple portable plastic cups.
Blueatte, Pinella, and Bluemonade are its main offers. Blueatte mixes caramelized milk with butterfly pea flowers. Pinella is a potion of rosella plus pineapple juice. Meanwhile, a mixture of lemon juice and butterfly pea flower makes Bluemonade. This concept has won Petale many customers.
At the close of our interview, one of Petale founders reminisced a bit on the Business Creation course that has helped them run Petale. "A backup plan for everything is imperative since expectation often defies reality. We must be ready for all circumstances," said he.