Dare to be Stylish Means That They Dare to Show Themselves
"That style doesn't just arrive, that style branding yourself"
Becoming a business engaged in Fashion is not an easy thing. Creativity and appropriate strategies are needed to satisfy market needs. This was then answered by one of the Prasetiya Mulya, Soze student businesses. A business that is engaged in Fashion with the concept of minimalist and casual look.
Soze was born 2 years ago by 5 alumni from S1 Prasetiya Mulya. Soze's name is inspired by a fictional film where the main character is only known after the case is over. With many dark-colored designs and unique stitches explaining Soze's name that a darkness doesn't have to be seen directly, it can be felt without words.
Soze was born not without a goal. With a style of clothing that is classified as unique and brave, Soze tries to challenge the style of Indonesian youth. "That style doesn't just arrive, that style means branding yourself, brave style means brave yourself. We want people to be confident with what they have, "said one of the Prasetiya Mulya S1 Alumni.
A good business idea is also supported by the sale of these products. For Soze, they have successfully entered the offline and online market fields. The development of Soze in online sales has reached Bobobo.com and Pasaraya.com. While offline they have been selling in a shop in Jogjakarta. In addition, they also use bazaar media for promotions and sales, for this time Soze has the opportunity to become a tenant in the Pop Up Market 2018.
Looking far ahead, Soze is expected to not only be engaged in fashion, but also lifestyle. They plan to collaborate with a place that has a red line with Soze, such as music, youth gatherings, and more.
Soze also shared the lessons he learned through Soze. According to them, one of the keys to success is never to be afraid to try and dare to make momentum rather than wait for it. "Fear can be defeated by the experiments we do," said one of the founders of Soze.