Prasetiya Mulya places itself as partner for the learning process
Dr. Harriman Samuel Saragih, S.T., M.M.
Branding Undergraduate Program Universitas Prasetiya Mulya
School of Business and Economics Universitas Prasetiya Mulya
Dr. Saragih's research addresses how various entities in the music business markets discover, create, deliver, and capture value. What are aspects that trigger or inhibit music producers to collaborate with communities? How could consumers co-create value with music communities or cultural activists? How should event managers entice consumers to participate in the co-creative platform? Some of the approaches he used were Qualitative Case Research Method, Case Study, Design of Experiments, and Structural Equation Modelling. Harriman is also interested in developing factual case studies from companies in Indonesia as an emerging market with his students, which can be used as a discussion material for his class in both undergraduate and graduate studies.
Heliyon (2019). Vol 5 Issue 4. Elsevier Ltd. Author: Saragih, H.S, Simatupang, T.M., Sunitiyoso, Y.
Emerald Emerging Markets Case Studies (2019). Emerald Publishing. Author: Saragih, H.S. & Sinaga, F.
Journal of Management Development (2019). Vol. 38(6), pp: 464-483. Emerald Publishing. Author: Saragih, H.S.
Views of Indonesian Consumer towards Medical Tourism Experience in Malaysia
Journal of Asia Business Studies. Emerald Publishing. Author: Saragih, H.S.
International Journal of Business Innovation and Research (2018). Vol 17(3), pp: 361-377. Inderscience. Author: Saragih, H. S., & Tan, J. D.
International Journal of Innovation Science (2018). Vol 10(4), pp: 430-453. Emerald Insight. Author: Saragih, H. S., Simatupang, T. M., & Sunitiyoso, Y.
Asia Pacific Journal of Marketing and Logistics (2017). Vol 29(3), pp: 686-699. Emerald Publishing. Author: Saragih, H. S.
Internal Auditor, UGM Certified
Sertifikasi Dosen Ministry of Research, Technology and Higher Education Indonesia
Inpassing Penata Muda Tk. 1, Golongan III/b Ministry of Research, Technology and Higher Education Indonesia
Jenjang Jabatan Akademik: Asisten Ahli Ministry of Research, Technology and Higher Education Indonesia
A1 Scuba Diver CMAS - World Underwater Federation
Member, International Association of Innovation Professional
Member, British Academy of Management
Member, The CASE Journal
Institut Teknologi Bandung (ITB) (PhD Candidate, Management Sciences)
Universitas Bina Nusantara (Master of Management, Business Administration and Management)
Institut Teknologi Bandung (ITB) (Bachelor of Engineering, Engineering/Industrial Management)
Integrated Marketing Communication
Marketing Management, Strategic Marketing
E-Interactivity & Social Media
Integrated Marketing Communication
Editorial Advisory Board in International Journal of Science
Reviewer in Emerald Publishing UK
Increasing Public Awareness on Climate Change: Integrating Intelligence Analytics to Edge Devices in Industry 4.0. The 3rd International Conference on Family Business and Entrepreneurship. Bali, Indonesia. Fauzi, M.A., Saragih, H.S. (2019).
Push for music law reflects rise of music activists. The Jakarta Post. Saragih, H.S. (July 2017).
Member British Academy of Management
Harriman is an Assistant Professor in Prasetiya Mulya Business School. He serves as Program Manager for Bachelors in Branding Studies. He also teaches Strategic Executive MBA, serves as Associate Consultant in Executive Learning Institute, and Consultant in BVDI Prasetiya Mulya. He received the BPPDN Scholarship from the Indonesian Ministry of Research, Technology and Higher Education. He is an Editorial Board Member in the International Journal of Innovation Science. He is a Ph.D. candidate in School of Business and Management, Bandung Institute of Technology.
His primary research interests are in the field of qualitative marketing, collaborative innovation, creative industries, and consumer behavior. His articles have been published in the Emerald Emerging Markets Case Studies, Heliyon, Journal of Asia Business Studies, Journal of Management Development, International Journal of Business Innovation and Research, Asia Pacific Journal of Marketing and Logistics, and International Journal of Innovation Science. He has refereed papers in International Journal of Innovation Science, Journal of Research in Marketing and Entrepreneurship, Journal of Management Development, Arts and the Market, and International Journal of Event and Festival Management. He has also provided various business consultancies towards Indonesian Government Institutions such as Creative Economies Agency (BEKRAF) and Smart City Planning of Sumedang. He has coached the Indonesian team to earn 6th/24 place in the World's Largest HSBC Business Case Competition.
Marketing Management, Consumer, Behaviour, Qualitative Research
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