Center For Brand & Digital Marketing Studies
Explore, expand the link between theory and real world practice of branding
Branding Update: The Future of Retail 2018 with Prof. Agus W. Soehadi (Dean of School of Business and Economics Universitas Prasetiya Mulya) giving the speech of 'The Rise of Experience Economy Era' at Financial Club Hall, CIMB Niaga, Sudirman, 18 July 2018
CBDM is a division in the Undergraduate Management Program with the responsibility to generate and disseminate knowledge on branding and digital marketing, explore and expand the link between theory and real world practice, develop and discover new ways to create more effective branding and digital marketing practices.
Brand Tracking and Consulting
Offering tracking on brand health , and consultation on how to improve brand.
Branding Skill Workshop
Workshop on Digital Ethnography, how to obtain in-depth brand image and perceptions from consumers without having to embark on expensive and lengthy traditional survey-based marketing research.This services is for Medium-sized companies in Jakarta and in Business to Consumer (B2C) Industry.
Writings on recognized Indonesian Companies and their journey towards their achievement of success. Companies will pay the costs incurred by the University, the authors and publication. Book publication will impart a lasting good impression on the public, government,media,suppliers, retailers , academicians and other stakeholders.