Fathony Rahman, DBA

  : Cilandak (021) 75 00 463
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Dean School of Business and Economics Universitas Prasetiya Mulya

Awards and Honour





The Effect of Information Exposure of Contract Manufacturing Practice on Consumers' Perceived Risk, Perceived Quality, and Intention to Purchase Private Label Brand

Journal of Retailing and Consumer Services (2018). Vol 42, pp: 37-46. Pergamon. 10.1016/j.jretconser.2018.01.010. Author: Fathony Rahman; other author: Primidya Soesilo.

The Effect of Firm Scale and CSR Geographical Scope of Impact on Consumers' Response

Journal of Retailing and Consumer Services (2016). Vol. 28, pp: 189-198. Pergamon. Author: Fathony Rahman; other author: R.T Norman.



A Study in selecting the accurate method to forecast rooms demand in Natour Garuda Hotel Yogyakarta

Theses Magister Manajemen UGM (2000). Universitas Gadjah Mada. Author: Fathony Rahman.

Effect of Firm Scale and CSR Scope on Consumer Attitudes and Intentions

ProQuest UMI Dissertations and Theses database (2014). Wilmington University (Delaware). Author: Fathony Rahman

Serving the Bottom of Pyramid: Making It Work Out Well

Journal of Logistics and Supply Chain Management (2015). Presented at the Association of Asia-Pacific Business Schools, Academic Conference 2015, Re-discovering Inclusivity and Sustainability. Bali, Indonesia. Author: Fathony Rahman.

I know what you did for the private labels: Consumers' reactions to contract manufacturing by national brands manufacturers

Conference proceedings of the Institute of Food Products Marketing Conference, Philadelphia, PA. (2012). Author: P. Soesilo., Other author: Fathony Rahman.

Awards and Honour

Member of Sigma Beta Delta - An international honor society for business, management, and administration

The Wilmington University Chapter



Wilmington University New Castle, DE (Doctor of Business Administration).

Major in Finance with Minor in Operations Management, Gadjah Mada University Yogyakarta, Indonesia (Master of Management-International Program).




Consumer Behavior

Marketing Management

Digital Marketing

Published Writings:

Alternatif Inovasi Model Bisnis dalam Era Experience Economy. Majalah Marketing (MAGAZINE) 2018.

“Tanggung Jawab Sosial Perusahaan di Indonesia: Salah Paham?”. Koran Tempo 2016.

“Marketer sebagai Follower”. Koran Kontan 2015.


Professional Experience:

2016 – Present

American Marketing Association - The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field. Member ID# 03358928

2016 – Present

Universitas Prasetiya Mulya Position: Director of Business Studies I

2014 – Present

Member of Sigma Beta Delta - The Wilmington University Chapter, an international honor society for business, management, and administration.

2014 – Present

Universitas Prasetiya Mulya Position: Full-time Faculty Member

Conference, Talks, Speaking, etc:


Participant - Workshop "Meningkatkan Kompetensi Membimbing Karya Tulis Mahasiswa yang diselenggarakan oleh Universitas Prasetiya Mulya" di Hotel Genad Zuri 13 Maret 2018

Moderator Seminar - "Creeating and Sustaining Business The "UPNORMAL" Way diselenggarakan oleh Management Society", Universitas Prasetiya Mulya. 15 Maret 2018

Speaker - "Research Bootcamp 1.0 yang diselenggarakan oleh Kator Riset dan Hibah Universitas Prasetiya Mulya." 24 - 26 April 2018

Judges - "ICN 2018 di Universitas Prasetiya Mulya." 11 Mei 2018

Speaker - "Seminar Kebangkitan Dosen Indonesia yang diselenggarakan oleh Universitas Prasetiya Mulya bekerjasama dengan Asosiasi Dosen Indonesia." 14 Mei 2018

Participant - "Workshop Project Improvement di Universitas Prasetiya Mulya. 17 April 2018

Panel of Judges - "Marketing Award 2018 oleh Majalah Marketing." 31 Juli 2018



Participant - "FGD mengenai perekonomian DKI Jakarta yang diadakan oleh BI KPW DKI"

Organiser - "Seminar Brand-Ex: Fine Tuning Your Brand Strategy 2017 oleh CBDM Universitas Prasetiya Mulya." 29 Maret 2017

Moderator - Seminar Nasional Pembaruan Pendidikan Tinggi Indonesia yang diselenggarakan oleh Universitas Prasetiya Mulya bekerjasama dengan Persatuan Guru Besar Indonesia. 30 Maret 2017

Speaker - "Eureca 2017 di Universitas Prasetiya Mulya." 1 Maret 2017

Judges - "Eureca 2017 di Universitas Prasetiya Mulya." 3 Maret 2017

Asisten Pembahas - "FGD penyusunan Naskah Akademik Citra Merek untuk provinsi DKI Jakarta di Jakarta." 23 Mei 2017

Moderator - "FGD penyusunan Naskah Akademik Publikasi untuk provinsi NTB di Mataram." 27 Mei 2017

Panel of Judges - "Marketing Award 2017 oleh Majalah Marketing." 16 September 2017

Organiser Business Dialogue - "Inovasinya Indonesia : Mencari Pembuat Masa Depan" di Kampus Cilandak Universitas Prasetiya Mulya. 24 Oktober 2017

Participant - "Workshop Penyusunan Proposal Hibah Penelitian dan Pengabdian Masyarakat, APTISI Wilayah III DKI Jakarta di STM IPMI Jakarta." 14-15 November 2017

Participant - 2017 The World Bank Group - Asia Competitiveness Institute, Annual Conference on "Infrastructure Development for Economic Competitiveness" di NUS Singapura. 23-24 November 2017

Judges - Marketition 2017 di Universitas Prasetiya Mulya. November 2017

Speaker - Research Boothcamp 2017 dengan judul "Tips and Tricks Writing to Journal" 1-2 Maret 2017

Speaker - "BizTalk MM Universitas Prasetiya Mulya, School of Business and Economics" dengan judul "Collaborating Engineering for Social Entrepreneurship" di Fakultas Teknik Universitas Indonesia. 13 April 2017

Speaker - "BizTalk MM Universitas Prasetiya Mulya, School of Business and Economics" dengan judul "Empowering Social Entrepreneurship for Greater Impact" di Graha Karir ECC Uiversitas Gadjah Mada. 5 Mei 2017

Speaker - "Inspiring Business Talk (IB Talk) MM Universitas Prasetiya Mulya, School of Business and Economics" dengan judul "How Innovations Sharpen your Cutting Edge in Business" untuk PT Bank Central Asia di Kampus Prasetiya Mulya Cilandak. 9 Mei 2017

Participant - Hakteknas 2017 di Center Point of Indonesia, Makasar. 10 Agustus 2017

Sebagai Narasumber - acara Talkshow IN Business di INTV. 10 Oktober 2017

Speaker - "Inspiring Business Talk (IB Talk) MM Universitas Prasetiya Mulya, School of Business and Economics" dengan judul Growing Your Business Using Effective Social Media" Di Hotel Luxton Bandung. 27 Oktober 2017



Judges - Marketition 2016

Speaker - Seminar dan Diskusi Publik "Tran- Pacific Patnership (TPP) Dalam Strategi Pembangunan Ekonomi Indonesia"

Participant - Seminar Riset Makroprudensial Bank Indonesia 2016

Speaker - Eureca 2016



As a Judge : 'Marketition 2015: Indonesian Movie Level-UP!' (Jakarta, September 2015).

As a Speaker : 'Digitizing Business: Setting The Stage for Generation Z' (Jakarta, April 2015).


Fathony Rahman is a Faculty Member at the School of Business and Economics at Prasetiya Mulya University. He focuses on teaching in the field of marketing with several subjects including Consumer Behavior, Marketing Management, and Digital Marketing. In addition to teaching, he is also a Director of Business Studies at Prasetiya Mulya University.

He has teaching and professional experience both at home and abroad. He even taught at Wilmington University College of Business in New Castle, DE, USA. He and his colleagues also published an international research journal entitled "The effect of information exposure of contract manufacturing practices on perceived risk, perceived quality, private label brand intention to purchase", and "The effect of firm scale and CSR geographical scope of impact on consumers' response ".