Fredy Utama, MM.

: PMBS BSD

Marketing Director of Universitas Prasetiya Mulya

Research
Awards and Honour
Activities
About
Research

RESEARCH INTEREST

Marketing, Branding, Technopreneurship

Awards and Honour

Education

Trisakti University, Jakarta (Major in Industrial Engineering; GPA: 3.28/4.00)

Prasetiya Mulya Business School, Jakarta (Major in Marketing Management; GPA: 3.5/4.00)

 

Certifications

2018 – Present

TitleTraining Problem Based and Project Based Learning by Universitas Prasetiya Mulya.

2017 – Present

Digital Marketing and Analytics by Executive Development Programme in Hospitality - The Hong Kong Polytechnic University.

2017 – Present

Luxury Hospitality Brand Management by Executive Development Programme in Hospitality - The Hong Kong Polytechnic University.

2017 – Present

International Seminar on Digital Marketing in a Disruptive Age.

2017

Fast Track Digital Marketing. E-consultancy by APAC

Activities

Teaching

Marketing

Branding

Technopreneurship

 

Teaching Experience

Part-time Lecture (Topic: Technopreneurship) at Universitas Multimedia Nusantara (UMN) - Kompas Gramedia Group (2006 - 2014)

Guest Lecture (Topic: Enterpreneurship) at Trisakti University Jakarta, Prasetiya Mulya Business School Jakarta

Part time Lecture (Topic: Marketing and Branding) at LaSalle College International Jakarta

Guest Lecture (Topic: Corporate Social Responsibility) at Tarumanagara University Jakarta

Workshop Facilitator (Topic: Sales and Marketing For Hospitality Industry) at Taman Safari Indonesia

Profesional Experiences

2011 - 2014
GERAI TERPADU INDONESIA, Jakarta
As VP of Sales and Marketing, Developed Community Store (1500 store) and increased revenue through distribution/logistics partnership with principal, increased the share of wallet from the community, created community activity and enhanced the community engagement, developed and market the SME product through the store network, developed the brand marketing strategies

2009-2010
BALI SAFARI & MARINE PARKa member of TAMAN SAFARI INDONESIA, Gianyar, Bali
As a Director of Sales & Marketing, I developed strategic directions for the Sales and Marketing Department, brand storming for idea creation, developed internal and external partnerships and general oversight of the tactical sales and marketing team, and also control the process to achieve overall company objectives. Reported to the General Manager/Owner.

2000-2003
JANSSEN PHARMACEUTICAa division of PT. JOHNSON & JOHNSON INDONESIA, Jakarta
As a Product Manager, I conducted FGD and other quantitative research to get the customer insight, developed marketing, promotion and customer retention program, identified the customer behavior and influence to gain the satisfaction, created a loyalty program, oversee the distribution and the logistics, created a retailer program and how to increase their sales, created brand building program to parents and children as influencers, and developed partnership with Pediatricians, Institution like IDAI, Researchers, Agency, Event Organizer, Outlet and Distributors.

2000
PT. ASTRA INTERNATIONAL TBK. - ISUZU SALES OPERATION, Jakarta
As Customer Satisfaction Program Supervisor, I refocused the Isuzu's CS Program, developed the CS Program concept and implemented to Isuzu's branches based on the customer preferences.

Project Experiences

2011 – present
BALI SAFARI & MARINE PARK, SAFARI PRIGEN, JAKARTA AQUARIUM
a member of TAMAN SAFARI INDONESIA
As a Technical Brand Advisor, I advise the brand owner, sales and marketing department for the branding, marketing and sales (offiline & digital) strategies and plans to ensure the achievement of the monthly sales goals and objectives; and give the overview about any local and world issues and future trends about the tourism industry.

2011 – 2012
KAIBON RASIREKAYASA, Jakarta
As a Project Director, I manages all the strategic aspects of large engagements and mitigates any risk, oversees project managers and managers working on client engagements within practice, and coordinate activities of designated project to ensure that objectives of project are accomplished within prescribed time frame.

2003
PT. HASTA SWA UTAMA KARYA, Management Consultant, Jakarta
As a Team Leader, I lead and coordinate my team to achieve the project goal by motivated, coached them to work hard, work smart and work with heart.

 

SME Enterpreneur/Technopreneur Experiences

2003 – Present
E-BUSINESS INCUBATOR, Jakarta and Bandung (www.adasnack.com, www.khimarhijab.com, www.brandna.co, www,sahabatsatwa.com, www.otojadoel.com, etc)

BALI AGUNG SADANA TOUR & TRAVEL, Jakarta and Denpasar

BRANDNA MAGAZINE, Brand Magazine, Jakarta

BRANDNA, Brand Consultant, Jakarta

DND INDONESIA, Jakarta (Brand Consultant)

UTAMA FARMA, Jakarta (Clinic and Drugstore)

 

Published Writings

-

Seminars and Workshops

-

About

Since 2000 He learned the business practice from different kind of industry, from automotive industry, pharmaceutical/OTC/ Consumer, media/magazine, retail and distribution, SME/Community development until hospitality industry (hotel and theme park). He learn, practice and develop my experience in sales, marketing and branding. From offline and online marketing program to increase the customer awareness, to sales promotion/partnership program to convert the awareness into sales. He developed his self from 3 points of view, from professional/private sector view, entrepreneur/technopreneur view and project /government sector view. And it give him a comprehensive perspective and enrich my skill and knowledge.