Undergraduate Program

S1 Business

S1 Business Universitas Prasetiya Mulya

Building a New Generation of Educated Entrepreneurs

The number of entrepreneurs in Indonesia is still far from ideal. Indonesia needs a lot of innovative young entrepreneurs to be able to create jobs and advance the nation.

S1 Business Management Studies Program is conceived to produce well-educated entrepreneurs capable of applying business concepts into real business practices. This is planned by integrating the business laboratory into the learning process so that students can directly practice the theories learned in the classroom into a business project. This program is also designed to foster the entrepreneurial character and social sensitiveness of its graduates by always familiarizing the students to design innovative business concepts that can solve social and environmental problems.

To be an undergraduate program of study that contributes significantly to the progress and prosperity of the nation through encouraging and nurturing the growth of human capital as entrepreneurs and professionals in companies that have knowledge and skills of business management, entrepreneurial character, and high social sensitivity.


  • To develop a continuous learning process to provide a level of understanding that is appropriate to the level and that is responsive to changes in the business landscape.
  • To develop patterns of interaction between students, lecturers, and educational personnel so as to improve the strength of character of graduates.
  • To create an academic atmosphere and learning processes that enhance social sensitiveness of graduates.
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Department Contact Info

Marketing & Customer Relations

Kavling Edutown I.1 Jl. BSD Raya Utama
BSD City, Tangerang 15339

(021) 304 50 500
WA: 081511662005 or 08124111660

Social Info


Why Study S1 Business Universitas Prasetiya Mulya

Behind every successful businessman, there are obstacles that must be passed before. By following the learning process at Prasetiya Mulya University Business Management, students will be trained to always seek innovative solutions in response to every business challenge.

Learning process in S1 Business Program is designed to prepare students with global competitions ahead. Through experiential learning approach, students undergo experimentation and reflect their experience into conceptualization. This approach leads students to solve root problems through project-based learning frameworks.

Students of S1 Business Program also invited to various learning activities that enhance their skills, knowledge, and attitude. Students will experience case study, company, and start-up visits, business planning, business simulation, and other entrepreneurial projects that aim to generate student’s creativity and innovation. Learning process of S1 Business Program habituates students with working and business atmosphere. This situation will simulate the business process sensitivity of the students and provide them with wise decision-making skills.


In the first semester, students will learn business theories, whilst working on case studies, and project tasks. The learning process is created to build the needed entrepreneurial characteristics and the mentality of a business person. students are enhanced with analytical thinking skills; their courage to take risks are combined with strong leadership traits that are continuously exercised. Early in their studies, students learn to assess business opportunities starting with small group projects. In the later semesters, students will experience bigger challenges. They have to create new and original businesses, and executed their projects as businesses and defend them as their final business projects.


Semester 1
Technology-Based Business

Semester 2
Analytical & Creative Thinking


Semester 3
Business Creation

Semester 4
Business Development


Semester 5
Social Entrepreneurship – Business Process Improvement

Semester 6
Community Development 2 – Knowledge of Creative Business


Semester 7
Hatching Program

Semester 8
Final Business Project

Graduate of this Program

Lifestyle has become a prominent area to tackle by millennials. About 12% of Our Graduates choose to build starts-up in lifestyle industries, like opening a coffee shop, and food stalls, creating unique shoes and wallets, delivering services, and many more.

Most of our Graduates who aspire to become professionals are working in multi-national companies and high-growth national companies, like Unilever, Danone, BCA, and others.

Future Career

Entrepreneur, Professional in Business Development Area, Business Planning, Business Analyst, Management & Business Consultant, Small Business, Manager, Business Advisor, Business Researcher, Business Economist, General Management, Administrative Manager, Executive Manager, Project Manager, Trade Manager, etc.

Our Student & Alumni Businesses


  • Studying at Universitas Prasetiya Mulya was the best choice that I have ever made. During the four years of university life, I realized how S1 Business Universitas Prasetiya Mulya played such a big role in building my character and changing my mindset.

    Cynthia Indayani Limin - 2011
    Business Analyst, The Boston Consulting Group (BCG)