Students in S1 Branding will learn real cases in various major brands across industries though different methods such as guest lectures from Business Leaders, Projects, Community Development, Brand Activation Event, Internship, and University Competitions. Students will learn how to identify consumer behavior, consumer insights, and consumer journey; how to activate, build, and manage a brand; as well as how to create practical and experiential marketing campaigns.
In the 1st year, students will learn conceptual and practical knowledge about business and branding. During this period, students are also required to do an internship project to experience practical professional working life in the branding-related fields. In the 2nd year, students will learn and apply conceptual and practical knowledge about branding, and they will be assigned to carry out a branding-focused project. In the 3rd year, students will have the option to enroll in various elective subjects such as Managing Big Data, E-Interactivity, and Social media, or Luxurious Product Branding. In the 4th year, students can choose to do either real-world project improvement in a company or branding research as a final project paper.
Brand Management *
Note: * an example of prerequisite subjects from 1st -7th
The Curriculum could be updated based on current situation semester.
Brand Manager, Product Manager, Campaign Manager, Advertising Manager, Promotion Manager, Customer Relations Manager, Creative Branding/Marketing Consultant Marketing Professional, Marketing Research Specialist, Social Media Specialist, Digital Marketing Professional, PublicRelations Professional, Leisure/Lifestyle Marketing Professional, Corporate Communication Professional, Creativepreneur, etc.
S1 Branding students at Prasetiya Mulya are challenged to become successful marketers not only in identifying consumers or creating unique products, but also in grasping and communicating the subtle nuances through the integration of branding activities–offline and online–so consumers become aware, stay keen to buy, and want to repeat purchases.