Arief Budiman, M.I.Kom

: BSD (021) 305 50 500
ext 2735
: PMBS Building, BSD

Sekprodi S1 Business School of Business and Economics Universitas Prasetiya Mulya

Research

Awards and Honour

Activities

Research

RESEARCH INTEREST

Social network characteristic and participatory user-generated content.

Brand stories and popular culture.

Awards and Honour

Award

Awardee hibah Penelitian Dosen Pemula Dikti 2017

Educational Background:

Universitas Indonesia (Master of Science, Communication and Media Studies)
Universitas Indonesia (Bachelor's degree, Marketing/Marketing Management)

Activities

Teaching:

Integrated Marketing Communications

Advertising, Brand Management

Customer Journey

Design Management

Marketing Research

Professional Experience:

10 years cumulative in IT programming up to system analyst from Banking to Manufacturing industry during 1993 - 2002.

2.5 years in ERP migration in Material Management Stream on Multi-national FMCG 2002 - 2004.

10 years cumulative in commercial things from area sales manager to trade marketing and category management at Fast Moving Consumer Goods Manufacturing 2004 - 2014.

Other Activity:

Junior Researcher for Naskah Akademik in Publikasi dan Promosi BEKRAF RI 2017-2018.