- CILANDAK CAMPUS
- BSD CAMPUS
- Student Aboard 2019 School of Business and Economic Universitas Prasetiya Mulya to Solbrigde International School of Business
INNOVATING ENTREPRENEURSHIP ANEW
Advancement in information technology (IT) in the current era of globalisation has become more important given its role in advancing human civilization. Entering the 21st century, IT is growing even more rapidly, resulting in changes of actors, namely most of the players involved in the industry.
Industries in general have become increasingly more connected, from the sides of suppliers, manufacturers, distributors, retail, and consumers. This situation provides great opportunities for the young people who can offer business ideas to create new ways of providing solutions to problems faced by the society.
Nowadays we have started to see some phenomena by which many start-ups disrupted the existence of established businesses. Nevertheless, no more than 3% of these start-up businesses have survived and grown into big companies. One of the main factors is that most start-ups were not equipped with knowledge, skills and experience in managing the complexities of rapid business growth.
Moreover, the role of producers and consumers now has become blurred; today's consumers can also act as producers. For example, there is a community that can build their own vehicles without passing official vehicle factories. This has been possible because the community has complete information on vehicle production that used to be only owned by automotive manufacturers. Hence the blurred roles of producers and consumers; consumers have the ability to create some value that is naturally similar to that provided by traditional producers.
On that basis, the School of Business and Economics of Universitas Prasetiya Mulya can help students prepare, hone and develop business management skills for today's complex business ecosystems.
Another phenomenon evolving today is that major players in the digital business no longer use corporate environmental factors as input in their formulating of business strategies but taking them altogether as part of their business models and processes. There is no firm barrier between a company and its surrounding environment. Gojek or Grab, for instance, involve actors who are outside their companies to engage in value creation; thereby their cost-to-product is efficient since not all cost components are borne by the companies.
The question is: why hasn’t this new phenomenon been used in the value creation process? Here, the understanding of the business ecosystem becomes critical to be mastered in order to manage actors that are connected to a company's environment. If learning in an earlier era focused on how to manage the company's internal management, in the era of technology and digital business now management learning becomes more complex because it must also consider or involve external actors.
Changes of learning-needs in higher education, especially the ability of students to handle complex management issues, become one of the emphases of the School of Business and Economics of Universitas Prasetiya Mulya. Critical thinking is yet another; it is also emphasized in the learning process. With critical thinking, new innovations will arise and students will not be stuck with a rigid mindset. Critical thinking is key to the burgeoning of new business models and business innovations.
by: Prof. Agus W. Soehadi
How Digital Transformation Changes Business Ethics
Today’s era of digital transformation has rendered irrelevant the notion that business ethics only matters to businesses alone. A new business ethic is being formed. Along with it also born is the structure of parties who should comply with it, as well as the process and expected results from the compliance.
“Digital technology development has enabled companies to offer products ‘contextually’ based on location, time, cognitive condition, emotion, and preferences of the targeted customers. Therefore, customer education must be among the top priorities.” - Prof. Sammy Kristamuljana, PhD.
For that we should adapt a far higher speed than Indonesia's current growth. At the same time, high growth needs to be fairer at people participations and people equality. Strategy, leadership, and managerial must be aligned to enable Indonesia grow much faster and fairer. However, Indonesia neighbours in East Asia have proved one by one its affordability. With the progressive growth of Micro, Small and Medium Enterprises (MSMEs) in partnership with Large Companies, Indonesia can also encourage those development. By that, entrepreneurship needs to be centralised in development, not only commercial enterprises, but also in education and village development mentioning both examples that somehow distant when people thinking about entrepreneurship.
Sustainable tourism relies heavily on people participation. Society as its main component plays a key supporting role. People participation in nurturing natural resources, customs, and cultures is a major contributing factor to tourism development. The tourism sector can impact positively as well as negatively. For the latter, it may for instance erode social, cultural, and environmental value-potentials. Economically speaking, traditional tourism has been regarded as a sector with little value. This explains why villagers seek jobs in urban areas.
Community-based tourism (CBT), meanwhile, has been implemented in Indonesia by the Ministry of Tourism and Creative Economy since 2010. In 2014 its target was to develop two thousand touristic villages through the National Mandiri Tourism Community Empowerment Program (PNPM).
Comdev as PrasMul's Concrete Service Dedicated to Societal Development
As an educational institution engaged in entrepreneurship, Universitas Prasetiya Mulya is committed to providing sustainable services for community entrepreneurial activities. In line with this commitment, Prasetiya Mulya teaches its students to become not only profit-oriented but also socially and environmentally responsible entrepreneurs. The Community Development Program (Comdev) is Universitas Prasetiya Mulya’s concrete form of service especially dedicated to the community.
Since 2007, the project has been developed into a Community Development Project (KKN) with high commitment to contributing to the welfare of rural communities. Thus far Prasetiya Mulya’s Comdev has fostered rural small-micro enterprises (SMEs) to enable them in handling various problems. By the end of a Comdev program, villagers are expected to be able to use the right "hook and rod" for whatever business they are in, so they can get to "fish" for optimal outcome.
Parties typically involved in a Comdev program are: the university FM, students—who are usually grouped into “energizers” and “builders”)--and local entrepreneurs. Prasetiya Mulya acts as an intermediary between students and the community. The students and local entrepreneurs (also known as Comdev partners) are key players in the implementation stage.
Prasetiya Mulya School of Business and Economics offers high quality programs that will strengthen
students' knowledge, skills, attitude, and creativity in facing the future business challenges.