Prasetiya Mulya places itself as partner for the learning process
Arief Budiman, M.I.Kom
School of Business and Economics Universitas Prasetiya Mulya
Social network characteristic and participatory user-generated content.
Brand stories and popular culture.
Awardee hibah Penelitian Dosen Pemula Dikti 2017
Universitas Indonesia (Master of Science, Communication and Media Studies)
Universitas Indonesia (Bachelor's degree, Marketing/Marketing Management)
Integrated Marketing Communications
Advertising, Brand Management
10 years cumulative in IT programming up to system analyst from Banking to Manufacturing industry during 1993 - 2002.
2.5 years in ERP migration in Material Management Stream on Multi-national FMCG 2002 - 2004.
10 years cumulative in commercial things from area sales manager to trade marketing and category management at Fast Moving Consumer Goods Manufacturing 2004 - 2014.
Junior Researcher for Naskah Akademik in Publikasi dan Promosi BEKRAF RI 2017-2018.
Integrated Marketing Communications, Advertising, Brand Management, Customer Journey, Design Management, and Marketing Research.
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