RESEARCH INTEREST

International Business, Business consulting & client relationship development, Strategic management in a business environment, Marketing management and Consumer Behaviour.

Impact of Consumer Emotional Aspects on Brand Loyalty (Bahasa)

Asian Journal of Entrepreneurship and Family Business (2017). Vol. 1 no. 1. School of Business and Economic Universitas Prasetiya Mulya. Author: Delano A. Yonantha., Rahardian Herdanto., Agus W. Soehadi., and B. Realino Yudianto.

Factors Considered by Indonesian Youth in Buying Green Products

Journal Purushartha (2015). Vol. VIII, No.1. Author:Handyanto Widjojo., and B. Realino Yudianto.

Plus Minus Ranah Domestik

Forum Manajemen Prasetiya Mulya (2013). vol. XXVII. Author: Anika Widiana., and . Realino Yudianto.

Teaching

Consumer Behaviour
International Business
IT for Business
Marketing research

Profesional Experiences

March 2011 – present

Lecturer, Universitas Prasetiya Mulya.
Major responsibility: Lecturer - Consumer Behaviour, International Business, IT for Business, Marketing Research.

January 2009-2011 – present

Lecturer, Business School – Management, Universitas Pelita Harapan, Karawaci
Major responsibility: Lecturer - International Business, Principles of Management, Marketing Management and Consumer Behaviour.

September 2004 – February 2005

Tutor/Assistant/Coordinator of Financial Management subject
Faculty of Economics – Management, Universitas Padjadjaran, Bandung

Other Academic and Professional Activities

2012 - Present Consultant & Trainer, field visit, gave consultation and guidance to student group & their business partner in Community Development program, Prasetiya Mulya Business School, Cianjur, West Java.

May 2015 Speaker, in a National Seminar “Kewirausahaan Berkelanjutan Sebagai Pendorong Penjualan UKM di Indonesia”, Prasetiya Mulya Business School – Asosiasi Perguruan Tinggi Swasta Indonesia – Asosiasi Pengusaha Indonesia, Graha CIMB Niaga, Jakarta.

Published Writings

Cultural Values and Personal Background Influence on Travel Behavior of Middle Class Tourists

Co-written with Evelyn Hendriana and Faranita Mustikasari, a research paper presented in the 5th International Research Symposium in Service Management, June 8, 2014, Estonia.