Herdy J. Prawiradipura

Education:​

Magister of Strategic Management, majoring in Business Management – 2015, Universitas Prasetiya Mulya​Bachelor in Management – 1991, Universitas Pancasila​

Professional Services:​

2016 – present: Business Consultant at My Olive Minimarket​
Former National Sales Manager PT. Wella Indonesia (FMCG Wella Products)​

Teaching

Marketing Management, Digital Marketing, Service Management, Sales and Distribution Management, Retail Management, Introduction to Business and Management.​

About

Before becoming a lecturer at School of Business Economics, Prasetiya Mulya University, Mr. Herdy was a practitioner in various industries such as FMCG, retail, forwarding business, healthy shop and others. At SBE CoEx, he serves as the Manager of Academic Grant Activities. ​

He was also active as a consultant in the retail business still done in between his teaching schedule. He has an interest in transportation and retail-themed research. As seen in his article published in the Journal of Business Management and Entrepreneurship, entitled, “Redesigning TRA Concept to Access Millennials Intention to Use Public Transportation Services in Indonesia” in Vol. 7 No. 3 (2023).​

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