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School of Business and Economics - Universitas Prasetiya Mulya > Faculty Member > Faculty Member S1 Branding > Dr. Handyanto Widjojo

Dr. Handyanto Widjojo

  : BSD (021) 304 50 500 ext. 2704
  : PMBS BSD

Direktur Program Sarjana S1 Sekolah Bisnis dan Ekonomi Universitas Prasetiya Mulya

Research
Book
Awards and Honour
Activities
Research

RESEARCH INTEREST

Marketing, Green Marketing, Brand & Branding, Value Co-Creation, Community, Marketing Innovation, & Entrepreneurship, Social Entrepreneurship

 

 

SCOPUS:

Value Co-Creation for Marketing Innovation: Comparative Study in The SME Community

International Journal of Innovation Management (2019). International Society of Professional Innovation Management (ISPIM). Author: Widjojo, H., Other Author: Fontana, A., Gayatri, G., & Soehadi, A. W.

Indigenous Tradition: An Overlooked Encompassing-Factor in Social Entrepreneurship

Journal of Social Entrepreneurship (2019). Taylor & Francis Online Publisher. Author: Handyanto Widjojo., Co. Author: Sandy Gunawan.

Factors Considered by Indonesian Youth in Buying Green Product

Purushartha: A Journal of Management Ethics and Spirituality (2016). Vol. 8 Issue: 1, pp: 13-26. School of Management Sciences Publisher. Author: Handyanto Widjojo., Co. Author: Bernadinus Realino Yudianto.

 

DOAJ & NATIONALLY ACCREDITED:

Value Creation Through Acquisition Strategy: A Study of Volvo’s Acquisition by Geely

International Research Journal of Business Studies (2012). Vol 5 Issue 2, pp: 129-143. Publisher of IRJBS Prasetiya Mulya Publishing - Universitas Prasetiya Mulya. Author: Handyanto Widjojo., Co. Author: Yane Chandera.

 

NON-ACCREDITED:

Brand Personality, Brand Image, Brand Love, and Word of Mouth

Jurnal Bisnis dan Kewirausahaan(2016). Vol. 4 Issue. 2, pp: 33-46. Sampoerna School of Business Publisher. Author: Handyanto Widjojo.

 
 
 
Book
Awards and Honour

Family Business STEP APAC Research Workshop, Singapore (26-27 Jul 2018)

Hibah Penelitian Doktoral DIKTI (2017)

Hibah Penelitian Dosen Pemula DIKTI (2017)

British Council Grant – Internasional Seminar

Co-operative and Social Enterprise Summer School, Sheffield, United Kingdom (2-4 Juli 2014)

Luxury Brand Management-International Expansion, Retail and Distribution of Luxury Brands, ESSEC Business School, Singapore (27-29 June 2013)

Hibah Penelitian Dosen Pemula DIKTI (2013)

Scholarship for LEAD Fellows Training Program in Leadership, Sustainable Development International, Canada (2011)

Activities

Teaching:

Consumer Behavior

Entrepreneurial Marketing

Marketing Strategy

Design Thinking

Conference, Talks, Speaking, Engagements and Profesional Experience:

Published Writings:

Fenomena Burung Merak

Majalah Marketing. Agustus 2016, halaman 124-125.

Pokemon Go, Inovasi dan Komunitas

Harian Kontan, 19 Juli 2016.

Menangkal Efek Vampir

Majalah Marketing, April 2016.

Brand Love: Go-Jek

Harian Kontan, 26 Desember 2015.

Merangkul Generasi Milenial

Majalah Marketing, Oktober 2015, halaman 138-139.

Philanthropy Marketing

Harian Kontan, 13 October 2014.

Quo Vadis Marketing

Harian Kontan, 22 September 2014.

Membangun Pengalaman Bersama

Harian Kontan, 14 April 2014.

Paradoks Layanan Masa Depan

Harian Kontan, 17 Maret 2014.

Berpacu Meningkatkan Layanan

Harian Kontan, Senin, 16 Desember 2013.

Local Wisdom in Indonesian Business: Mistique or Rational?

Forum Manajemen Prasetiya Mulya, Vol.26, No.03, Mei-Juni 2012, halaman 61-65.

Greenwash Trap Topeng-topeng Ramah Lingkungan

Forum Manajemen Prasetiya Mulya, Vol.25, No.05, September-November 2011, halaman 26-29.
Brand Community - Branding from Within

Forum Manajemen Prasetiya Mulya, Vol.24, No.06, November-Desember 2010, halaman 82-87.

Be Green Since Your Click

Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 26-31.

Dream Marketing - Menggapai Langit Tanpa Batas

Forum Manajemen Prasetiya Mulya, Vol.24, No.05, Oktober 2010, halaman 98-103.

Green Marketing - Memasarkan Isu Lingkungan Hidup

Forum Manajemen Prasetiya Mulya, Vol.24, No.02, Maret-April 2010, hal 74-78.

 

Workshop, Seminar, Talk, Speaking, etc:

2018: 

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