S1 International Marketing

Management Study Program - Breaking Boundaries

The Bachelor's Program in International Marketing (S1 International Marketing) is designed for those with a global mindset, high creativity, quick adaptability, analytical thinking, and those comfortable in complex and challenging environments. Students are shaped into quality.

International Marketers as all aspects of international marketing, including social, cultural, and business environments in various countries, are thoroughly discussed. The knowledge of global trade and its impact on cross-country business policies is also consistently provided. In this program, students actively engage with various multinational companies through case studies, applicative projects, discussions with guest lecturers, internship opportunities, and overseas learning experiences in the final year of the program.

Introduction

Imagine the unfolding of all creative aspects and global thinking from an international marketer in this increasingly interconnected world. International Marketing plays an extraordinary role, where the synergy between ideas, knowledge, and strategies contributes to realizing global appeal, shaping successful paths, and fostering an extraordinary understanding of a limitless world.

The S1 International Marketing program is designed for those with a global mindset, high creativity, quick adaptability, and analytical thinking, and those comfortable in complex and challenging environments.

Students are shaped into quality International Marketers as all aspects of international marketing, including social, cultural, and business environments in various countries, are thoroughly covered. Knowledge about global trade and its influence on cross-border business policies is provided continuously. In this program, students actively engage with various multinational companies through case studies, applicative projects, discussions with guest lecturers, internship opportunities, and overseas learning experiences in the program’s final year.

Why take the Bachelor’s Degree Program (S1) in International Business at Universitas Prasetiya Mulya

International Marketing S1 Management Program, designed to equip students with the capacity to comprehend global trade and its ramifications on business policies across the globe.

Educational Methods

Classroom instruction,
Practical projects within selected companies,
Case studies and group discussions,
Simulations of branding and marketing scenarios,
Guest lectures featuring professional marketers and entrepreneurs,
Internships,
Execution of authentic branding and sales initiatives,
Seminars and workshops.

These instructional approaches aim to cultivate graduates proficient in:

Analytical, creative, and innovative thinking, with the ability to actualize ideas.
Possession of a global mindset, high creativity, and rapid adaptability.
Effective communication, both independently and within a group, coupled with adept problem-solving skills.

Curriculum

FIRST YEARS

Semester 1
International Consumer Behaviour

Semester 2
Consumer Insight For International Business

SECOND YEAR

Semester 3
International Marketing

Semester 4
IMC in International Market

THIRD YEAR

Semester 5
Global Trade & Ecommerce

Semester 6
International Marketing Strategy

FOURTH YEAR

Semester 7
International Internship / Study Abroad

Semester 8
Final Project

Career Prospects

International Marketer, International Market Researcher, International Market Analyst, International Market Consultant, International Market Strategist, dan lainnya.

FAQ

WHAT IS THE INTERNATIONAL MARKETING PROGRAM?

S1 International Marketing program is designed for those with a global mindset, high creativity, quick adaptability, analytical thinking, and those comfortable in complex and challenging environments.

WHAT ARE THE JOB OPPORTUNITIES FOR S1 INTERNATIONAL MARKETING GRADUATES?

Job opportunities are extensive across various industries, especially in the global arena, such as becoming an International Marketer, International Market Researcher, International Market Analyst, International Market Consultant, International Market Strategist, and more.

HOW LONG IS THE STUDY DURATION FOR S1 INTERNATIONAL MARKETING UNTIL GRADUATION?

4 (four) years.

WHAT ARE THE ADVANTAGES OF S1 INTERNATIONAL MARKETING AT PRASETIYA MULYA?

● Balanced practice with theory by conducting real marketing activities in the field
● Inclusion of living projects with selected companies
● Case studies involving national to multinational companies
● Guest lecturers from professional practitioners and business professionals

WHAT DEGREE IS AWARDED TO GRADUATES OF THE S1 INTERNATIONAL MARKETING PROGRAM?

S. M. (Bachelor of Management)

Faculty Member:

Dr. M. Setiawan Kusmulyono – Director of Undergraduate Programs and Head of Undergraduate Management Program
Novi Amelia, M.S.M – Program Manager
Leonis Marchalina, Ph.D
Dewi Savitri Saraswati, S.T., M.M
Ambara Purusottama, MBA
Danang Yudha Prakasa, M.M
Eko Suhartanto, Ph.D.
Teddy Trilaksono, S.Ip, M.A
Elisabeth Novira Da Silva, S.Sos, MBA
Muliadi Palesangi, MBA

Henry Pribadi, Ph.D
Nico Fernando Samad, M.M.T., MBP
Shanti Kusumawardhani, M.Bus.Sys
Sonny Agustiawan, S.T., M.S.M
Teguh Endaryono, M.M
Dr. Safriyana
Ari Ardianto, MBA
Iwan Hermawan Kahfi, MBA
Joklan Imelda Camelia Goni, SE, M.M
Nico Fernando Samad, M.M.T., MBP
Lies Dahlia, S.T., M.M

S1 International Marketing students are challenged to become successful marketers not only in identifying consumers or creating unique products but also in understanding the social, cultural, and business environment contexts. Students also learn to comprehend global trade and gain insights from multinational companies, ensuring that consumers remain aware, stay interested in making purchases, and desire repeat business.

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