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Lenny Sunaryo., Ph.D.

  : BSD (021) 305 50 500 ext 2106 Cilandak (021) 75 00 463 ext 1213
  : PMBS BSD

Faculty Member Universitas Prasetiya Mulya

Research
Activities
About
Research

TEACHING:

Human Resource Management

Organization Design and Dynamics

Leadership

Strategy Management

Social Entrepreneurship

 

Published Writings:

Strategi Dalam Ketidakpastian. Kontan Edisi 8 2012.

Merajut Rantai Kepedulian Sosial. Kontan Edisi 8 2013.

Agar Sang Penerus Menjadi Pebisnis Sejati. SWA vol. XXIX 2013.

Employer Branding buat Gen "Nunduk". Kontan 2013.

Pemimpin Adaptif Dalam Organisasi. Kontan Edisi 12 2012.

Konektivitas Dan Ketergantungan Mempercepat Dan Memperluas Pembangunan Ekonomi Indonesia. BUMN Track No. 62 2012.

Dibalik sukses China. Forum Management Prasetiya Mulya 2010.

Chinese Family Secret. Keuletan Tiada Henti Menghadapi Multisituasi. Forum Management Prasetiya Mulya 2010.

Cluster Town Di Industri China. Kontan Edisi 5 2011.

Akreditasi AACSB Mengangkat Prasetiya Mulya Ke Kancah Global. SWA 2011.

 

Conference, Talks, Speaking, Engagements and Profesional Experience:

Conferences Proceesed:

Phronesis Based Research Paradigm For A Study Dealing With Social Complexity And Unpredictable. Conference paper presented at: Pan-Pacific Conference XXVII on managing and competing in the new world economic Order (2010). Thr university of nebraska- Lincoln, USA - Bandung Institute of Technology. Author: Lenny Sunaryo.

Creating Socially Responsible Business Leaders In A Country With High Diversity And Complexity. 2nd International Conference on Management, Leadership and Governance (ICMLG) (2014). Babson college wellesley, USA. Author: Lenny Sunaryo.

Complex Adaptive Systems And Self-organizing Systems For Studying Complexity In Social Phenomena. Conference Paper Presented At The 9th Biennial Conference Of Asian Association Of Social Psychology (2011). AASD, Kunming, China. Author: Lenny Sunaryo.

Other Activity:

Speaker of "Japanese Waste-to-Green Product Technologies" (2016)

Moderator of Seminar "1st Human Capital and Strategy International Conference-Reframing The Role of Human Capital in Facing The Global 2025" (2016)

As Reviewer "Management Journal" (2016)

Moderator of Seminar "Digitizing Business: Setting the Stage for Generation Z" (2015)

Speaker of "The Association of Asia Pacific Business Schools" Academic Conference (2015)

As Participant "Office Space Management for Facilities Management" (2015)

Moderator of Seminar "Global Innovation and Entrepreneurship: Building Key Capabilities for Emerging Economies", Jakarta (2014)

As Participant "High Perfomance Facility Operation and Maintence" (2014)

Moderator of "The 8th Doctoral Journey in Management", University of Indonesia (2013)

Moderator of National Seminar "Strategi Global BUMN: Kajian BUMN Wilayah Asia, Hotel Borobudur Jakarta" (2013)

Performance assessment in higher education (2013)

As Participant "overseeing facilities project" (2013)

As Participant "Designing Facilities Operations" (2013)

As Participant "Managing Facilities Strategies" (2013)

Speaker of "The 6th International Conference on Business and Management Challenges toward ASEAN Economic Community (2011)

Caring humility achieving integrity course. (2011)

Chief AACB International Accreditation Workshop (2010)

Activities

Teaching:

 

Brand Management

Value Based Management

Business Development

Marketing Strategic

Advanced Marketing Research

Experimental Marketing

Luxury Brand

 

Published Writings:

The Power of Brand Aura: Discover Your Brand Believers. Prasetiya Mulya Publishing 2014.

"Strategi Kolaborasi Wisata dalam Peningkatan Keunggulan Destinasi Wisata" Forum Manajemen Indonesia, Oktober 2013.

Marketing Strategy Series: Consumunity Marketing: Strategi Pemasaran Berbasis Komunitas. Prasetiya Mulya Publishing. 2013.

"Membangun Aura Sebuah Brand", Kontan Edisi 11-17 Februari 2013

"Strategi Co-Creation Perusahaan-Komunitas", Majalah SWA Edisi 3 Februari 2013

Marketing Strategy Series: A Value Creation Approach, Prasetiya Mulya Publishing 2012.

"Marketing Sebagai Panggung Permainan", Forum Manajemen Prasetiya Mulya, Edisi Desember 2012.

“Era Pemasaran Kotler Berakhir” Kontan Edisi 16, 16-23 Januari 2012

Pijar-Pijar Manajemen Bisnis Indonesia (Co-Author), Prasetiya Mulya Publishing 2011.

“Partisipasi Konsumen” Kontan. Edisi 4 – 10 Juli. No. 41. – XV. 2011

EDC Prasetiya Mulya on Entrepreneurship Education. Seri Kewirausahaan 1. Prasetiya Mulya Publishing. 2011

"The New Business Model Strategy: Berbisnis dari Komunitas Konsumen", Forum Manajemen Prasetiya Mulya, XXIV (06), Nov-Des 2010

“Doing Good is a Good Business”, Majalah SWA 10/XXVI/ 12-1 5 Mei, 2010.

“Communomics: Ekonomi Berbasis Komunitas”, Forum Manajemen Prasetiya Mulya, XXIV (02), Maret-April 2010, 112-117.

“Konsumunitas Mendorong Consumer Generated Brand Content”, Majalah Mix, 11 (VI) November 2009, 69-70.

“Siapkah Perusahaan Berbagi Dengan Komunitas?” SWA 24/XXV, November 2009, 38-39.

The Consumunity Theory: Contribution of Consumer Community to Producer”, (Co-Author) AM Conference Proceedings, Abeerden, Scotland, 7-10 July 2008.

“Peran Perguruan Tinggi Dalam Mencetak Entrepreneur Terdidik:Kontributor Kebangkitan Ekonomi Bangsa” Majalah SWA, Mei 2008.

Professional Experience:

2013 - Present

Project Head Doctoral Program Prasetiya Mulya

2006 - Present

National Team Leader GEM Indonesia - Global Entrepreneurship Monitor (GEM)

Vice Chairman - Indonesia Training & Courses Assembly (HIPKI)

 

2004 - Present

Academic Position Professor of Marketing Prasetiya Mulya Business School

2002 - Present

Majalah SWA, Mix, Marketing, Cakram, Prospektif, Expert Opinion

Journal of Management Prasetiya Mulya. Member of Editorial Board

Journal of Marketing Science, Universitas Diponegoro, Member of Editorial Board

1990 - Present

Faculty Member in Marketing Department

Conferences, talk, speaker, etc:

 

2018:

Speaker - Festival dan Expo Produk UMKM Malang, Januari 2018

Judges - Marketing Awards 2018, Juli 2018

National Council - IMSA, Universitas Indonesia

Chief Editor - Asian Journal of Entrepreneurship and Family Business

Writer - Community-Based Entrepreneurship : A Community Development Model to Boost Entrepreneurial Commitment in Rural micro Enterprises, Juni 2018

 

2017:

Judges - BUMN Branding & Marketing Award, November & Desember 2017

Judges - Property Innovation Award 2017, September 2017

Pernyaji - Orasi Ilmiah Wisuda Universitas Pancasila, Mei 2017

Speaker - Seminar Nasional "Pembaruan Pendidikan Tinggi Indonesia", Maret 2017

Writer - Buku "Dare to Deam Big", Maret 2017

 

2016:

Reviewer - The 10th Conference on Business and Management Research (ICBMR), Juni 2016

Reviewer - The role of social influence and brand identity in building consumer - brand relationships in an emerging marketing, ANZMAC 2016 Conference

Guest Reviewer - Gajah Mada International Journal of Business, November 2016

Chief of Research - "How Pre-visit Experience Influence Person Intention to Visit a Tourism Destination", September 2016

Penyaji - The New Stategic Brand Engagement : How to Grab Emotional & Experience of Customers in Digital Era, Indonesia Brand Summit 2016. 29 Maret 2016. Hotel Mulia Jakarta

Judges - Marketing Award, Jakarta, 20 Juli 2016

Penyaji - Orasi Ilmiah Wisuda ke-49, Universitas Indraprasta PGRI, Jakarta, 21 Mei 2016

Judges - Penghargaan Primaniyarta 2016, Kementerian Perdagangan, September 2016

Speaker - Seminar Nasional Jurusan Manajemen, STIE Bina Bangsa, November 2016

Pemakalah - Seminar Nasional dan Call for Papers "Strategi Pembelajaran Kewirausahaan Untuk Membentuk Wirausaha Tangguh dan Berdaya Saing Tinggi", Fakultas Ekonomi Universitas Negeri Malang, 3 - 4 Mei 2016

Pemakalah - Segmentation of The Toursim market for Jakarta : Classification of Foreign Visitors' Lifestyle Typologies, Elsevier, Maret 2016

Advisor - Pendidik Kewirausahaan Indonesia, Februari 2016

 

About

Ms. Lenny Sunaryo received her Bachelor’s degree from Concordia University, Canada, her Master’s degree from Prasetiya Mulya School of Business and Economics and her Master of Commerce as well as her Ph.D from the University of Otago, New Zealand. Mrs Sunaryo has authored numerous conference papers with a focus on Chinese business practices and Asian organisation studies as well as cultures.