Prasetiya Mulya places itself as partner for the learning process
Dr.rer.pol Christiana Yosevina
Director of Undergraduate Program
Prasetiya Mulya Business School
Prasetiya Mulya Business School
Consumer Behavior, Experimental Study, Consumer Behavior in Tourism Context, Social Network Analysis, Word-of-Mouth, Structural Equation Model, Partial Lease Square
Journal of Destination Marketing & Management. Elsevier Publisher. Author: Christiana Yosevina Ratna Tercia., Co. Author: Thorsten Teichert., Dini Anggraeni Sirad., Agus W. Soehadi.
Asia Pacific Journal of Marketing and Logistics (2016). Vol 28 Issue 5, pp: 827-840. Emerald Group Publishing Limited. Author: Christiana Yosevina Tercia., Other author: Thorsten Teichert.
How consumer respond to incentivized word-of-mouth: An Examination across gender
Australasia Marketing Journal (AMJ) (2017). Vol 25 Issue 1, pp: 46-56. Elsevier. Author: Christiana Yosevina Tercia, other author: Thorsten Teichert.
Conveying Pre-Visit Experiences by Travel Advertisements and Its Effects on Destination Decisions.
Journal of Destination Marketing and Management. Elsevier. Author: Christiana Yosevina Ratna, other authors: Thorsten Teichert., Dini Sirad., Agus Soehadi.
Are You an Impulse Buyer?
Forum Management Prasetiya Mulya (2008). Vol. II No. 5, pp: 61 – 68. Universitas Prasetiya Mulya. Author: Christiana Tercia.
What and How about Corporate Blog
Forum Management Prasetiya Mulya (2009). Vol III No. 9, pp: 55 - 70. Universitas Prasetiya Mulya. Author: Christiana Tercia.
The impacts of Sales force entrepreneurial attitude and customer orientation on the sales force performance
Manajemen Usahawan Indonesia (2008). Vol XXXVII No. 4, pp: 38 - 49. Universitas Prasetiya Mulya. Author: Christiana Tercia.
Deutscher Akademischer Austauschdients (DAAD) Stipendium Holder
German Academic Exchange
The Best Graduate inMaster Degree Progra m
Diponegoro University, Indonesia
Selling in Business
Conference, Talks, Speaking, Engagements and Profesional Experience:
To Whom should I send it - The Role of incentive and Tie Strength
16th International Marketing Trends Conference in Madrid on January 26th - 28th 2017. Tercia, Ch., Teicher T., 2016.
Participant : Workshop Entrepreneurship di Babson College USA, 2018
Participant : MIT Sloan –Sasin Action Learning Conference di Sasin Thailand, 2018
Participant : Workshop Event Education di Xiamen China, 2017
Participant : Eduniversal World Convention, Perth Australia, 2016
Research Working Paper: Communication Intensity based on Tie-Strength.
Participant : Workshop Research and Academic Writing Colloquium 2015 (UI)
Research Working Paper: Social Effect as Predetermine of Consumer Engagement in Incentivized WOM.
Christiana Yosevina is a Prasetiya Mulya University Faculty Member who focuses on teaching for marketing courses including Consource Behavior, Marketing Strategy, Experiential Marketing, Marketing Management, Selling in Business, Brand Management, and Trade Marketing. He has also been awarded the Deutscher Akademischer Austauschdients (DAAD) Stipendium Holder and the Best Graduate in Master Degree Program at Diponegoro University, Indonesia.
With her experience in the world of marketing, of course she is able to teach and guide students very well. She has also made several research journals and two of them are international class journals entitled "Cultural context in word-of-mouth activity: How consumers respond to monetary incentives in WOM" and "How consumers respond to incentive in word of mouth: An examination across gender, Australasian Marketing Journal (AMJ).
Consumer Behaviour, Marketing Management, Selling in Business, Brand Management, Trade Marketing, Marketing Strategy, and Experiential Marketing
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