To be an undergraduate program of study that contributes significantly to the progress and prosperity of the nation through encouraging and nurturing the growth of human capital as entrepreneurs and professionals who possess knowledge and skills of business management, entrepreneurial character, and high social sensitivity.
- To develop a continuous learning process to provide a level of understanding that is appropriate to the level and that is responsive to changes in the business landscape.
- To develop patterns of interaction between students, lecturers, and educational personnel so as to improve the strength of character of graduates.
- To create an academic atmosphere and learning processes that enhance social sensitiveness of graduates.
S1 Branding (Formerly S1 Marketing)
Imagine a world without marketing or marketers; our mind might think of semblances of a primitive life long gone. Imagine new or old products without anyone knowing about them; they might as well not exist at all. Production is one thing; knowledge and access to a product is another thing; still, demand to that product is yet another.
Branding, aka marketing, is the heart of business, being a process that drives production to consumption and vice versa. Have you ever wondered why some products are more demanded than others? Why do people have more interest in certain items instead of their substitutes? What would happen to production without demand from customers or potential customers? Branding is about managing values.
Value creation and value perception are two things distinct. To any companies, big or small alike, creating values or uniqueness must rank among their first must-do. Yet they must also engage in value introduction to consumers. Whether they do this offline or online is an option, but they must do it. Product values and company values, whether they are real or perceived, remain something too important to be managed haphazardly.
Since 2010 Prasetiya Mulya has had its S1 marketing department and has produced top-notched young marketers and rising stars in their respective fields, nationally and internationally. Not only do these graduates possess the ability to be successful business people, they also stand above the rest with possession of solid understanding of branding strategies needed for promoting products. They have learned how to translate customer awareness to product purchase.
In 2016, S1 Marketing of Prasetiya Mulya rejuvenated and updated its marketing curricula to S1 Branding so as to be more comprehensive and better prepared to answer the ever-changing challenges facing marketers and entrepreneurs.
S1 Branding students at Prasetiya Mulya are challenged to become successful marketers not only in identifying consumers or creating unique products, but also in grasping and communicating the subtle nuances through integration of branding activities--offline and and online--so consumers become aware, stay keen to buy, and want to repeat purchases.