Profile SBE-CoEX

As the business landscape and organizational practices have changed dramatically and become more competitive in recent years, the School of Business and Economics (SBE) – Universitas Prasetiya Mulya needs to continuously improve itself to maintain its strategic position and relevance among various stakeholders.

As such, it is considered necessary for SBE to establish a new division, namely the SBE – Center of Excellence (SBE – CoEX), as a strategic connection between various expertise of SBE faculty members, and the needs and current practices of the industry. Through the SBE–CoEX, each SBE FM can get an opportunity to work closely with the industry and various organizations from the private or public sector. The cooperation between SBE–CoEX and those various stakeholders can be reflected in several initiatives such as professional consultancy, business advisory, training and or coaching, executive learning, and continuing education modules. These initiatives will be based on SBE FM’s research and conceptual expertise tailored specifically to match the current workplace and organizational practices.

In the SBE – CoEX, each FMs can exercise their research and conceptual expertise, knowledge, and experience to address the current workplace issues and form a partnership with the private and public sector organizations. SBE – CoEX also connects with the school’s key partners such as the industry, small medium enterprises (SMEs) practitioners, international accreditation bodies (e.g., AACSB), other universities, and the regulator. In addition to these potential benefits, establishing the SBE–CoEX can help strengthen both the strategic position and the excellent reputation of the SBE from the perspective of various stakeholders. The SBE – CoEX can ultimately enhance the school’s position in the eyes of prospective students, employees, and partners. Last but not least, the establishment of the SBE – CoEX can help to enrich the teaching and research initiatives and capabilities of the school’s FMs as they can bring their experience of involvement in various projects in the SBE – CoEX to the classroom (for teaching) and for their publication (for research).