Profile SBE-CoEX

As the business landscape and organizational practices have changed dramatically and become more competitive in recent years, the School of Business and Economics (SBE) – Universitas Prasetiya Mulya needs to continuously improve itself to maintain its strategic position and relevance among various stakeholders.

As such, it is considered necessary for SBE to establish a new division, namely the SBE – Center of Excellence (SBE – CoEX), as a strategic connection between various expertise of SBE faculty members, and the needs and current practices of the industry. Through the SBE–CoEX, each SBE FM can get an opportunity to work closely with the industry and various organizations from the private or public sector. The cooperation between SBE–CoEX and those various stakeholders can be reflected in several initiatives such as professional consultancy, business advisory, training and or coaching, executive learning, and continuing education modules. These initiatives will be based on SBE FM’s research and conceptual expertise tailored specifically to match the current workplace and organizational practices.

In the SBE – CoEX, each FMs can exercise their research and conceptual expertise, knowledge, and experience to address the current workplace issues and form a partnership with the private and public sector organizations. SBE – CoEX also connects with the school’s key partners such as the industry, small medium enterprises (SMEs) practitioners, international accreditation bodies (e.g., AACSB), other universities, and the regulator. In addition to these potential benefits, establishing the SBE–CoEX can help strengthen both the strategic position and the excellent reputation of the SBE from the perspective of various stakeholders. The SBE – CoEX can ultimately enhance the school’s position in the eyes of prospective students, employees, and partners. Last but not least, the establishment of the SBE – CoEX can help to enrich the teaching and research initiatives and capabilities of the school’s FMs as they can bring their experience of involvement in various projects in the SBE – CoEX to the classroom (for teaching) and for their publication (for research).

In general, the output that SBE-CoEX will be in five (5) areas:

  • Custom research: aims to look for new areas to shed light on and bring to the attention of the academic community, with a focus on rigor, relevance, and actionable implications.
  • Embedded research: To produce a relevant study that is also of use to managers, researchers must conclusively answer the “What’s in it for me?” questions from the practitioners’ perspective. This secures the practitioner’s attention while solving a relevant marketing issue. This involves interacting and engaging with the business community to identify their challenges and exploring novel insights to solve them. While the insights that we uncover through such ventures serve as unique solutions to the specific businesses we interact with, the overall learning and understanding will be shared with the larger academic/practitioner community through relevant publication outlets.
  • Thought Leadership: dissemination of knowledge through one or more outlets such as (a) publishing in premier scholarly journals and trade-related magazines, (b) publishing books, book chapters, and monographs, (c) organizing academic/practitioner conferences, (d) holding seminars for both faculty and doctoral students, and (e) offering workshops for research scholars and managers.
  • Certificate Program: Apart from publishing research insights, research centers can also disseminate the knowledge generated via a certificate program, such as a certificate program covers strategic business models for relationship marketing, the acquisition and retention of profitable customers through direct and interactive techniques, and the use of appropriate multichannel communications for creating higher profits for the firm and higher degrees of customer loyalty and customer satisfaction among the profitable customers.
  • Executive Education: disseminate knowledge by engaging with the business community through teaching initiatives such as executive education programs.

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